"The Top 5 Promotional Products are a great way to gain constant brand exposure with your target audience. Promotional Products that recipients find useful have a greater longevity than non useful items. They are less likely to be discarded soon after they are received. At Fylde Promotional Merchandise we bring you new research conducted by the British Promotional Merchandise Association. The research shows which are the Top 5 Promotional Products. You should be using one of the Top 5 in your next promotional products campaign. A number of business owners, directors, managers and executives were asked which promotional products they had on their desk right now. The response below shows that Pens, Mugs, Calendars, Post-it-Notes and Notebooks are the most popular items.  

When asked which of those promotional products they'd keep if they could only choose one the most sought after promotional products were pens, calendars, mugs, notebooks and calculators.   The next time you look to put your brand in front of your target audience take into consideration the longevity of the promotional product. Give your brand the best of chance of making a lasting impression. Here are some other things to consider when choosing the right promotional products for your campaign.

• Promotional products are one of the most effective advertising mediums – 76% of us will keep a promotional product we are given.
• 73% of those surveyed will go on to purchase from the company that gave them the promotional product.
• 83% say that they can name the brand of the promotional product without having to refer to it.
• 96% of people believe promotional products increase company brand awareness.

Read more inspiring promotional product blogs. Put us to work on your next big event. Call Fylde Promotional Merchandise on 0330 043 18 08 or visit our website which has over 40,000 fantastic promotional products readily available for you to choose from at www.fyldepm.co.uk"